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Value Proposition Canvas

Der Value Proposition Canvas ist eine Ergänzung der Business Model Canvas, welche die beiden Komponenten Kundensegmente und Wertversprechen näher beleuchtet.

Das Format Value Proposition Canvas bietet Unterstützung mit Prozess, Fragesets und vielen Tools, die passend zu Phasen und Team eingesetzt werden können.


Im Format Value Proposition Canvas stehen Ihnen (abhängig von der gewählten Edition) diese Tools zur Verfügung:


Chat may be the basis of communication. If you are working time shifted or have a preference for writing-based communication, a chat can also play the leading role. Otherwise, chatting is a great way to supplement voice communication by providing a great advantage: automatic documentation of what is really important.

CAI® World chats also benefit greatly from the content based nature of the formats surrounding them: Questions prepared by experts, validated and target-oriented, are available for selection at the click of a mouse. They offer orientation, inspiration - and simply save typing work. Depending on the edition selected, the question sets can also be extended to include your own questions and texts. Of course, the questions and texts are only a suggestion - and can be individually adapted before sending.

Chats can be used as a stand-alone tool in a session, but can also be displayed together with the other graphical tools. So the question sets suitable for the current process phase can also be used directly in the other tools.



The whiteboard can be used in many ways for the development, structuring and visualization of topics, thoughts and contents. The areas of application are therefore comparable with real flipcharts, presentation boards and whiteboards. In a direct comparison, these are some of the advantages:

  • Location independence (online)
  • Automatic saving of the results, copies of intermediate results can be stored at any time
  • Large selection of already prepared drawing elements and symbols (creativity, visual facilitation)
  • Dynamic working method due to always guaranteed easy changeability of all elements

Tool Whiteboard

Value Proposition Canvas

Das Tool „Value Proposition Canvas“ unterstützt dabei Ideen für die Entwicklung von Prototypen zu favorisieren. Auf dem zweigeteilten Canvas gibt es die Produktsicht und die Kundensicht. In der Produktsicht gibt es Symbole für Produkte/Services, Problemlöser und Nutzenstifter, in der Kundensicht für Kundenaufgabe, Probleme und Nutzen Die Bereiche werden sukzessive mit verschiedenfarbigen Textfeldern bestückt und anhand des potentiellen Mehrwertes / Nutzens für den Anwendenden werden Ideen für die Entwicklung von Prototypen favorisiert.



In der Visualisierung können diverse Prozesse, Situationen, Probleme, Beziehungen usw. visuell dargestellt werden. Hierzu stehen sowohl Text-Kärtchen als auch zusätzliche Grafiken zur Verfügung.



The tool provides the management and display of documents. In this way, own materials and documents can be viewed together in the session.

Documents in this context are e.g. PDF files, images or office documents. These documents can be selected from files already stored on the server or added to the document library.


Desktop sharing

You can use desktop sharing to transfer the contents of your own screen to the other session participants ("Screen Sharing"). If you do not want to share the entire screen, you can select a single window. The other people in the session can see the selected region (screen or window) directly.

With this option further applications can be integrated into the session. This enables, for example, training with external programs, in which the session participants should get to know a work sequence. Desktop sharing can also be used to allow a person to capture thoughts that have been worked out together in an external window. All session participants then may provide further input, for example via voice communication.

The transmission of screen content is based on WebRTC technology and does not require separate software installation. Similar system requirements as for the transmission of camera and microphone are required. Additional requirements arise for the browser of the sharing person: here Google Chrome or Mozilla Firefox must be used, because Apple Safari only supports viewing, not sharing.

Tool Desktop-Sharing

To-do list

Actions, measures and to-do's can be managed in the to-do list. Compared to the whiteboard, the individual tasks offer extended possibilities for entering information in a structured way. An editor can be used to keep longer results formatted. The assignment of the person in charge and the priority, among other things, also makes it possible to filter the list. In order not to miss any appointments, the due date can also be used to notify the person in charge if the task has not yet been completed by the scheduled date.

The to-do list has a special significance compared to the other tools: The entries recorded here are also available to the group in other sessions. This makes the to-do list an ideal link between individual sessions. In subsequent sessions, the open items can provide an excellent starting point for further work.